Unidays is a app built for students aged 16 and over. It also uses the word ‘Uni’ in its name which is something I may try if I want to specifically target University students.
They primally use images with bold text to grab the attention of their user, it is like a social media app for student discount. They use lots of vibrant colours in their apps UI.
I researched the total users currently using Unidays which I found this.
‘UNiDAYS has over 29 million verified members across 113 markets, making it the world's largest Student Affinity Network. This platform provides exclusive student deals and benefits from over 800 brand partners. UNiDAYS is used by students in various regions, including the UK, US, Australia, France, Germany, Italy, and Spain.’
This proves there is a market for apps specific to Students worldwide, so this could be a option for me.
Unidays provided exclusive discounts and promotions for their users which is something I may try to work into my bank app in the future.
Revolut is currently one of the most popular bank branches, especially for under audiences. Revolut is among the best digital financial providers for regular travellers and for people who spend money overseas. This shows that a bank can be popular for one specific reason, it does everything a bank should do but has that extra feature which is nice, especially for regular travellers.
Researching Revoluts user count I found that ‘Revolut has surpassed 50 million customers globally, with 10 million customers specifically in the UK.’