In this weeks lecture I learned about Domains, Landing pages and listened to a industry professional talk. which I originally thought the ‘landing page’ would refer to the first page the user will see when opening my banking app (Home page). Which in this case it is referring to the landing page of a website, what does the user first see etc.
In the lecture I first looked at getting a ‘good’ domain is part of the process however getting a good one can be hard. For example getting a .com. However if I cannot get a domain name doesn't mean I should abandon a brand name as you can add elements such as ‘.design’, ‘.art’, ‘.co’. however .com is the ideal one.
It was mentioned how I do not need a domain for this projected but I would need one for next year for my portfolio. A good way to come up with a domain is to create a list in priority order then start searching to see what is available to use. Then Id be able to get a URL and register for the chosen address which they start around £4.99 a year. As I know next year I will need this I can start searching now so I know what I could use next year (if its still available, or I can buy it now).
Dreamhost is a good host provider as I was told it has very little downtime which I can buy a ‘post package’ to be able to post my webfiles onto.
Moving on ‘Trademark classes’ was covered but I was made aware I do not need this for this moduel. This is the process of going through the design process by going to gov.uk to search for my brand name, then by knowing what classes my brand would fall under (goods and services). Classes are used to dertmine weather a brand name is ok to use which for example a brand can share the same name as my bank brand as long as it is a different class. To narrow it down I can list all the classes of my business which the small ‘r’ icon you see means it is registered to a class.
It was also mentioned how if two brands use the same name, but are in different country's that it is ok, however if a brand is international then it is not ok. It is important to make sure everything is safe to use as this can lead to restarting.
For this task I have to list all the content I want to include in my banking brands landing page on different sticky notes then list them in hierarchy in different zones of one, two and three. At first I was writing what is considered a ‘given’ such as my logo mark being at the top however I was told to focus more on the actual content and not the obvious stuff, for example the brands features and reviews which will not be written out/explained on the app itself which is why it is important to include these on the website landing page to ‘tell’ the user. Rather than all text I could also use graphs to ‘tell’ to the user.