This week we learned about ‘The Rise of the Machines’ (Personal computers) during the 70’s and 80’s. This is something I have never really thought about during the Design History lectures which I actually found it very interesting to look into it.
The first artist week looked at was Paula Scher who was a American designer, painter and educator. In class we looked at a page from her book ‘Great Beginnings’ which was a promotional book. Schers designs are quite loud with large bold text which she is quite playful with her alignment of items in a design. Scher was the first designer to create promotional graphics.
When researching into Paula Scher I found this website which talks about how Paula Scher has influenced designers. What I like in this page is that is tells the user about Schers design principles and showed off different works by Scher. I also thought the overall layout of the website was great, lots of whitespace, not a overload of information and clear images of works. Something you don't really see on websites is custom mouse cursors which this webpage uses one, the title of the page is also intractable which is a nice touch.
https://readymag.com/readymag/the-faces-behind-typefaces/sven-lindhorst-emme-on-paula-scher/
This was the main section from today’s class which we went though the slides very quickly. One of the key topics I consider to be quite important was in 1965 two computers communicated with each other. This was done by Lawrence Roberts which he connected two computers in different locations which he used a telephone line and packet-switching technology. This marked the beginning of the internet and the development of packet switching technology.
In 1973 global networking established, this connected the University of London to the Royal Radar Establishment in Norway. Many of the communication protocols still are used on the internet today which the researcher of ARPNET are still credited for it. Ten years later the internet was created when the ARPNET and Defence network accepted the transfer control protocol as their standard communications protocol.
We watched an advert by apple which was to advertise the Macintosh which the Macintosh was the only device in use.