This weeks lecture was very interesting to me which it sort of brought me back to my animation class.
Telling a story helps how we understand the world, design is not just problem solving it is meaning making. Showing a story is a really powerful tool to show a idea and tell others what impact it has in a real life scenario.
Storytelling in design can be a narrative structure which has a beginning, middle and end. Story's in design should focus on:
It is also important to think of the mindset of the audience/stakeholders. It is important to think who I am presenting to, what do they know, their needs. It is also important to consider what they are skelptical of, or what can make them lean for it.
The structure of Freytags Pyramid classic dramatic ark which includes the introduction of the story, rise, climax (the peak), return or fall and resolution.
This is something I have looked at before in past studies which I found the examples good for a nice refresh and some perspective of movie examples.
In the lecture something I wanted to highlight was how ‘it would be nice for my story to stick with someone who could share it with others’. In other words making a memorable experience what will stick with the stakeholders which they could bring it up to