This weeks lecture dove into Service Design Fundamentals which at the start of the lecture it was stated that this is just the starting point of Service Design.

This is just the starting point

Service is not a product

Intangible (you cant touch and is a experience)

Heterogeneous -

Example - every iphone is identical

Service - expereinces changes constantly - you will never get the exact same experience

produced and consumed - 2 separate stages

Servecie - inspratable from production