Serif - Serif typeface was made to look like traditional handwriting, a small line or stroke is regularly attached to each character. Serif typeface is common in books, newspapers and magazines as Serif font makes them appear to look more ‘high end’ or mature for the target audience.
Sans Serif - Sans Serif was created to be a simplified version of ‘Serif’ font. The word ‘Sans’ in French means without meaning Sans Serif typeface is without the lines or strokes coming from each character. Sans Serif is the everyday typeface used on most digital media including phones, desktop and television as sans serif is the most simplified typeface, therefore more people will understand it.
Script - Script typeface is similar to Serif font. It looks like fluid handwriting which looks nice, but can be hard to read. Script typeface would commonly be used for invitations, headings and branding.
Display - Display typeface is to grab the attention of the viewer, display would be used for titles, signs etc rather than body text. Display font dates back to Victorian times. Display typeface would be used for headings, titles and signs as these elements will need to be big and bold to grab the users attention and to separate them from the body text.
serif made to look like handwriting
Script- looks nice hard to read
Display - Victorian, grab attention not body text
Weight is the overall thickness of a typefaces stroke in any given font. The most common weight is regular and bold but weight can go to very light to very heavy. Anything above ‘regular’ weight would be used to highlight titles or headings where regular weight and below would be used for body text.