The first half of this weeks lecture covered colour, starting with the basic colour systems. I am familiar with RGB, being for screens and CYMK being for print. However Pantone and RAL are new to me.
Firstly Pantone, is another another system used for print (Standerised colour system). Pantone is nice as it will always display the same way, printed and on screen. When picking colours for my online bank brand, I will make sure to search for Pantone colours as with it being a online bank brand there will still be physical bank cards. This is very important to remain consistency for my brand, as having different shades would look inconsistent and unprofessional.
The other new term to me is RAL, which is for powder coating, varnish and plastic colouring. This would only be used if brand colours need to be painted, such as in the workplace office. I don't plan to use RAL colours as I am designing a online bank brand the most ‘extra’ I think I would go is considering print colours for bank cards etc.
From this, I plan to start with a pantone colour I like and work around it as this method would ensure my print and screen colours have good consistency from the start. Using a pantone swatch I can find what I like which it will show variants of the same colour to choose from.
Some websites I plan to explore to help me pick colours colours include, adobe colour, color hailpixel, coolors and designspiration.
Next in the Lecture colour psychology was covered, how different colours are perceived in branding and what emotions they give. This topic was touched on in UXD101 so I am already familiair with some of this.
As mentioned by our lecturer, blue is a very common colour for bank brands as blue is seen as a colour of stability, trust, loyalty and truth which is something all brands should have but is a very overused colour in bank brands. When designing my brands colour palate I will try to pick something different than blue to be unique, this as proven to work as Monzo uses a bright orange as their primarily colour which works very well which brings happiness and joy to their brand.
During my research of bank brands what use blue, I found that the Ulsterbank and Royal Bank of Scotland share the same logo which I decided to look into this. They share the same ‘Daisy Wheel Logo’ as Ulster Bank is a subsidiary of the Royal Bank Of Scotland Group which is known as the NatWest Group.