This weeks lecture was about Modernism in the US which first I read on what modernism is. Modernism is to reject traditional forms and decorative elements, seek for a solution what is simple and direct, use systematic methods rather than using intuitive ones and to think about relationships in form and content.
Modernism style uses geometric shapes including circles, triangles and squares. Modernism uses primary colours which modernism uses sans serif typefaces. Modernism style focuses on using photographs and photo montages rather than drawing and illustrations.
One of the artists listed on Blackboard is Herbert Bayer (1900-1985) was a Austrian-American graphic designer and painter. Herbert Bayer was a student of the Bauhaus which he later became a teacher. Bayers work at the Bauhaus influenced modernism in different ways including his typography (Sans Serif typefaces for clarity and functionality), minimalist designs and use of bold colours.
Milton Glaser (1929-2020) was a American graphic designer which he was influenced by many designers listed in the slides including Herbert Bayer. Glaser designed using the modernism design more modern which some popular designs include the ‘I love New York’ campaign logo, Bob Dylan poster for CBS records, World Heath Organization poster to help stop AIDS. Milton Glaser uses the Modernism principles in his design including Bold Colours, Silhouettes which Glaser used both Serif and Sans Serif typefaces in his designs
Today I have learned what ‘modernism’ is, its principles and artists who influenced Modernism and Artists and works which use the Modernism style today. I had a particular interest in the artists I wrote about as I am currently studying the history of the Bauhaus for my presentation project and I always find it interesting to see how styles start and how they are used in modern design such as artist Milton Glaser.